
Bonsai
Kunio Kobayashi
盆栽 • 改作技法
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— - Discover Japanese Inner Luxury - —
SOWAKA's Proposal for the Future of Luxury
As we enter the AI era, we believe the true values of wealth, luxury, and happiness will shift from "things" to "heart."
What enriches and colors life are connections with people, empathy, shared experiences, and new sensations that focus more inward. SOWAKA believes this is the era we are entering.
ZEN's philosophy of "carefully facing inward," "experiencing the present moment with all five senses," "adding special depth to everyday moments," and "using time for what fulfills the heart" - this lifestyle is what we call Zenxury.
Peace of mind
Beauty of emptiness
Eternal now
Spirit of harmony
Tea Ceremony
Space
Zen
Calligraphy
Luxury is not what you own,
but how you experience.
Discover a new form of luxury
through Japanese aesthetics
編集部より
Curated stories from Japanese culture and luxury lifestyle
創造の魂
Meet the visionaries shaping tomorrow's heritage
美の饗宴
Discover the essence of Japanese craftsmanship
職人の心
Where tradition meets contemporary excellence
Embark on transformative experiences that nurture the soul.
Discover the art of mindful living through Japanese traditions.
“Travel not to escape life, but to ensure life doesn't escape you.”— Anonymous
完全舞妓変身と私的お茶屋の夕べ
Gion, Kyoto
Experience the ultimate transformation with authentic maiko makeup, kimono, and hairstyling by the same professionals who prepare real geiko. Enjoy a private evening at an exclusive ochaya with dinner, traditional arts performances, and professional photography in Gion's historic streets after closing hours.
鵜匠との古代鵜飼い
Nagara River, Gifu
Learn the ancient art of ukai (cormorant fishing) from hereditary master fishermen on the Nagara River. This intensive experience includes training cormorants, night fishing expeditions, traditional boat crafting, and participation in the imperial tribute ceremony.
琵琶湖の浮遊茶室体験
Lake Biwa, Shiga
Experience a unique tea ceremony in a specially designed floating tea house on Lake Biwa. Begin before dawn to witness sunrise over Japan's largest lake while participating in a traditional ceremony. Includes meditation, seasonal kaiseki breakfast, and private boat tour to sacred islands.
心の調べ
Stories that inspire inner transformation